Crossbeam for Lead Generation: Fuel Your Sales Pipeline with Ecosystem Leads
Crossbeam for lead generation
Fuel your pipeline with Ecosystem-Qualified Leads
Identify, generate, and automatically deliver high-quality leads to your sales team with Crossbeam.
Uncover better leads
Leverage Crossbeam’s automated account mapping technology to uncover new leads your partners are already doing business with.
Create target account lists
Create personalized, prioritized lists based on partner overlap data, focusing on the most valuable partners to generate more pipeline. Reps can receive notifications on new overlaps with high-impact partners to take action.
Access partner-vetted contacts
Crossbeam Copilot highlights overlaps and key contacts — like decision-makers and economic buyers — right within the tools sellers use every day.
Get ecosystem data where you need it
Encourage sales teams to be proactive in leveraging ecosystem data by placing it directly in your CRM.
Expand your ICP
Gather, compare, and share Greenfield leads — those that are not in your CRM — with partners using Crossbeam.
Here's how it works
\n\nStep 1\n\nUncover high impact partners\n\nBuild pipeline reports with partners based on your prospects and sort by highest impact. Create shared lists with your partners and send them to sellers for account prioritization.](/content/use-cases/lead-generation#w-tabs-0-data-w-pane-0/index.html) \n\nStep 2\n\nUse ecosystem data in Salesforce\n\nFor example, build customized dashboards in your CRM leveraging your partner overlap data inside Account and Opportunity pages. Layer in pipeline stages for better sales alignment.](/content/use-cases/lead-generation#w-tabs-0-data-w-pane-1/index.html) \n\nStep 3\n\nLeverage co-sell templates\n\nGive sellers these hot leads by leveraging Crossbeam for Sales. Provide configurable co-sell templates to get a warm intro or gather sales intel.](/content/use-cases/lead-generation#w-tabs-0-data-w-pane-2/index.html) \n\nStep 4\n\nCreate Slack notifications\n\nMake sure sellers get notified of new overlaps via Slack so they can take action right away.](/content/use-cases/lead-generation#w-tabs-0-data-w-pane-3/index.html)
Explore features built for lead generation
Account Mapping
Trade in your spreadsheets for Crossbeam’s pipeline matching engine to surface the most promising opportunities in your ecosystem.
Crossbeam Copilot
Access proprietary Ecosystem Intelligence and insights in the tools you work from every day to close bigger deals, faster.
Integrations
Connect your ecosystem data with CRM, Clay, and more to drive outreach, insights, and automation.
Slack and alerts
Stay up to date on accounts and keep things moving by sending notifications where work happens. Makes moves faster with real-time notifications in Slack and email.
Bring ELG to life
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Meet the startup choosing Ecosystem-Led Growth over direct sales
Skylark's board of directors is encouraging ecosystem-led growth, because they're generating more leads with partners than direct sales.
15+ questions to help your sales reps master their co-selling motions
All the co-selling questions your sales reps should ask to accelerate opportunities and generate ecosystem qualified leads.
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