What is Ecosystem-Led Growth (ELG)? | Drive Revenue with Partner Ecosystems

Ecosystem-Led Growth (ELG) is the go-to-market motion that focuses on partner ecosystems as the primary way to attract, convert, and grow customer relationships.

The power of ELG

ELG turns your partner ecosystem into your company’s most efficient and scalable source of revenue growth.

The customer relationships it generates have higher contract values, close faster, see higher win rates, and expand more meaningfully over time.

The stats behind Ecosystem-Led deals:

53 53 % 53 More likely to close

46 46 % 46 faster time to close

58 58 % 58 less likely to churn

Transform your funnel with ELG

Target

Identify new addressable market via your ecosystem

30,000 companies prioritize with data

Engage

Uncover new pipeline with Ecosystem-Qualified Leads

53% ELG opps are 53% more likely to close

Differentiate

Segment and personalize based on  ecosystem signals and insights

48% ELG deals have 48% larger ACV

Acquire

Accelerate deals with ecosystem motions and recommended plays

46% Deals close 46% faster using ELG playbooks

Retain

Drive retention with “better together” partner value

58% ELG-sourced customers are 58% less likely to churn

Expand

Build additional value for the customer with relevant partner offerings

48% ELG deals have 48% larger ACV

They’ve gone all in on Ecosystem-Led Growth and scored big wins

Meet the leaders turning partner data and collaboration into new revenue

[“If you want to get the money out of the house, you can take a battering ram and knock in the front door, or you can ask somebody on the inside to unlock it for you. Crossbeam shows you who’s in the house, and what they’re doing in there.”

Blaine Trainor

Global Vice President, Partnerships and Alliances, commercetools](https://insider.crossbeam.com/resources/elg-idols-meet-the-enterprise-sales-veteran-who-turned-commercetools-ecosystem-into-a-revenue-machine)

[“When I first used Crossbeam, I thought ‘this is the freakin’ coolest thing I’ve ever seen’. It accelerates the time to value, because the value is in the conversation. Ecosystem-Led Growth is about building these relationships that really make a difference throughout the marketplace.