Greenfield

A new lead source to fuel pipeline generation

The next generation of prospecting is here. Identify, exchange, and pursue leads that are not yet in your database, but highly relevant to your business.

Speed up prospecting of Ecosystem-Qualified Leads

‘New Accounts for You’ takes account mapping one step further. Gather, compare, and share Greenfield leads—those that are not in your database—with partners using Crossbeam. Expand the addressable market within your partnerships by uncovering untapped territories, industries, and verticals. Capture a net-new audience, proactively—hello partner-sourced plays.

Enter the era of reciprocity

Greenfield evolves the nature of ecosystem relationships. Hard code reciprocity into your partner DNA with visibility outside of the account overlap. It’s more accessible than ever to capture referrals and move your partner relationships forward.

Use ecosystem data to expand your ICP

Capture and action GTM plays, navigate partnership prioritization, and secure insights on non-overlap accounts to identify missing ICP attributes. Use Greenfield to tee-up your next targeted marketing strategy or tailor upcoming feature sets.

Frequently asked questions

Don't leave your questions unanswered.

How can I use Greenfield reporting for ICP expansion?

Use Greenfield reporting for territory or market expansion plays. For example, let’s say you’re looking to expand into new territory, maybe regionally or in a different vertical. Your partner can share their data in that specific region to help you identify new leads to pursue.

How can I use Greenfield reporting to prioritize partners?

Identify new prospects that don't exist within your data source. Reporting can indicate where there is more potential opportunity to expand market share and determine where an account may be more interested in working with one of your partners because of the potential opportunity.

Who has access to create Greenfield reports?

Customers on the Explorer plan can share Greenfield with their partners, but must upgrade in order to run Greenfield reports. Our Connector and Supernode customers have full access to create Greenfield reports.

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