## Product Updates

Discover the latest news and updates to the Crossbeam product

### Drops

The Crossbeam Matching Engine: Our Secret Sauce  
[link to case study](/content/product-updates/the-crossbeam-matching-engine-our-secret-sauce/index.html)

How Crossbeam Uses Webhooks and Signals to Reach Prospects at the Perfect Moment  
[link to case study](/content/product-updates/how-crossbeam-uses-webhooks-and-signals-to-reach-prospects-at-the-perfect-moment/index.html)

### Deep dives

AI at Crossbeam  
[link to case study](https://insider.crossbeam.com/entry/ai-at-crossbeam)

The 2x2 Matrix of AI Data  
[link to case study](https://insider.crossbeam.com/entry/the-2x2-matrix-of-ai-data)

Build a Modern AI Sales Tech Stack  
[link to case study](https://insider.crossbeam.com/entry/build-a-modern-ai-sales-tech-stack)

AI and Automation for Partnership Success  
[link to case study](https://insider.crossbeam.com/entry/ai-and-automation-for-partnership-success)

How to Use AI in the Sales Cycle: Automate Outreach, Predict Revenue, and Leverage Your Ecosystem  
[link to case study](https://insider.crossbeam.com/entry/how-to-use-ai-in-the-sales-cycle-automate-outreach-predict-revenue-and-leverage-your-ecosystem)

AI Go-To-Market: An Ecosystem-Fueled Playbook  
[link to case study](https://insider.crossbeam.com/entry/ai-go-to-market-an-ecosystem-fueled-playbook)

AI at Crossbeam: Building a Data Team for your AI Agents  
[link to case study](https://insider.crossbeam.com/entry/ai-at-crossbeam-building-a-data-team-for-your-ai-agents)

## Past webinars

### Introducing Deal Navigator and the Performance Dashboard

April 29, 2025  
Big news, two of the most powerful features we've ever built are here and you're invited to be among the first to see them in action.  
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.  
[Watch now](https://insider.crossbeam.com/entry/introducing-deal-navigator-and-the-performance-dashboard)

### What's new in Crossbeam: elevate your GTM strategy

April 28, 2025  
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.  
[Watch now](https://insider.crossbeam.com/entry/whats-new-in-crossbeam-elevate-your-gtm-strategy)

### ELG Attribution in Crossbeam: Measuring What Matters

February 25, 2025  
Join us for an 18-minute deep dive into ELG attribution and discover how to track and measure the true impact of your ecosystem. Learn how Crossbeam provides data-driven attribution, helping you connect partner influence to key revenue outcomes.  
[Watch now](https://insider.crossbeam.com/entry/elg-attribution-in-crossbeam-measuring-what-matters)

### What's new in Crossbeam streamlined ecosystem insights

February 11, 2025  
Senior Product Manager, Natasha Kupusovic and Product Marketing Manager, Adèle Quéméner, dive into the latest Crossbeam updates—like new fields in HubSpot’s Company object, enhanced activity tracking, multi-currency support, and more—and share how these improvements can help you drive more revenue.  
[Watch now](http://insider.crossbeam.com/entry/whats-new-in-crossbeam-streamlined-ecosystem-insights)

### Crossbeam Product Drop: How to Turn Your Ecosystem Data Into Dollars

April 24, 2024  
Introducing Crossbeam for Sales and much more in our new product drop: Fuel your funnel, speed up your deals, and unlock the full potential of your ecosystem  
[Watch now](https://insider.crossbeam.com/resources/crossbeam-product-drop-how-to-turn-your-ecosystem-data-into-dollars)

### Crossbeam Product Drop Webinar: New Features Worth Buzzing About

January 18, 2024  
Join us as we explore account mapping with offline partners, how to exchange greenfield opportunities, how to accurately measure ecosystem presence, and more!  
[Watch now](https://insider.crossbeam.com/resources/q4-product-drop-webinar)

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