Crossbeam Resources: Case Studies, eBooks, Webinars, & More | Crossbeam
ELG Insider
How ServiceNow Rebuilt Its Partner GTM with Ecosystem Intelligence — and Cut Through the Noise
ServiceNow used Crossbeam and 360insights to overhaul its partner GTM, replacing fragmented portals with a unified, AI-driven ecosystem motion. Here’s what they built.
The 2026 Playbook for Partnering with ServiceNow: From AI Agent Listings to Co-Sell Pipeline
Here’s exactly how partner managers can turn ServiceNow’s new Build Partner Program and AI agent marketplace into a pipeline engine — with specific steps for each phase of the partner lifecycle.
ServiceNow's Partner Program Overhaul Signals a New Era for AI-First Ecosystem Players in 2026
ServiceNow's redesigned Build Partner Program and simplified fee structure could dramatically lower the barrier for ISVs and technology partners building AI agents — while raising the distribution stakes in the ServiceNow Store.
When endpoint meets firewall: Inside the CrowdStrike-Fortinet partnership that rewrote the co-sell playbook
CrowdStrike and Fortinet announced a deep technical and go-to-market partnership in October 2024. This is what happened next — and what every technology partner can learn from it.
Customer stories
How Dan O’Leary Uses the Crossbeam MCP to Turn Data Into Pipeline
How Acquia Turned a Week of Account Mapping Into a One-Minute Report with AI
Acquia's Anna Rogert used Crossbeam's MCP and account mapping to build partner reports in minutes instead of a week, speeding deals and Ecosystem-Led Growth.
How Two HR Companies Increased Integration Adoption by 35% with ELG and a Customer-First Mindset
How Vidyard 14x’d its Partner-Sourced Revenue Using Crossbeam
Explore how Vidyard drives revenue through its tech and agency partner programs. Get a peek at how they're running co-selling and co-marketing motions with Crossbeam.
Events
The 2026 Camp Crossbeam
July 29, 2026
Grab your bunk, camp is in session. Camp Crossbeam is two hours of learning from Chris Lavoie, Rob Moyer, Dan O'Leary, and Mark Galvin. You'll also have the opportunity to celebrate and have a little friendly competition with the partnerships community.
Product Updates
The Crossbeam Matching Engine: Our Secret Sauce
Discover how Crossbeam uses AI and data enrichment to match CRM records accurately, reduce false positives, and drive ecosystem intelligence.
How Crossbeam Uses Webhooks and Signals to Reach Prospects at the Perfect Moment
Crossbeam’s RevOps team built a real-time partner signal workflow using Crossbeam’s new Signals + Webhooks. When a partner opens or closes a deal, the workflow automatically alerts the account owner, enriches the account in CRM, and triggers timely outreach — all in about 15 minutes of setup. The result: reps act faster, conversations are more relevant, and ecosystem momentum directly feeds pipeline growth.
eBooks
The 2026 Crossbeam Guide to Co-Selling With Tech Partners
Discover how sales and partnerships teams can use Ecosystem Intelligence to uncover overlapping customers and prospects, activate partners in the sales process, and create repeatable co-selling motions that drive pipeline, strengthen partner relationships, and ultimately increase revenue.
The AI Ecosystem Intelligence Guide
Discover real-world use cases, proven AI Chat prompts, and how to connect Crossbeam’s MCP to bring Ecosystem Intelligence directly into your AI agents, Slack, and internal workflows.
Webinars
Ring the Gong: Optimize Your Sales Stack for Revenue Impact
Join us on May 12th, at 11:30am ET for the kickoff of Ring the Gong. Walk away with new tactics — and integrations — you can put to work right away.
Introducing Deal Navigator and the Performance Dashboard
Join us for a live walkthrough of Deal Navigator and the Performance Dashboard — your new secret weapons for uncovering revenue opportunities and tracking partner impact like never before.
What's new in Crossbeam: elevate your GTM strategy
Get an exclusive first look at what’s new and what’s next in Crossbeam. In this webinar, we’ll unveil powerful updates designed to elevate your Ecosystem-Led Growth strategy.
News
Crossbeam CEO Bob Moore on Leveraging Partnerships to Grow Your Business
Explore the world of partnerships and ecosystem-led growth with Bob Moore, CEO and Co-Founder of Crossbeam. Bob delves into his journey of building symbiotic partnerships, the pivotal role of ecosystems in scaling ventures, and how his approach to collaborative growth has shaped his successful entrepreneurial career.
2024: The Year Start-Ups Learn To Do More With Less
As we approach 2024, business leaders face a unique set of challenges. What this means is that start-ups either learn to do more with less or they close up shop.
New Report: 89% of Business Leaders Questioning Existing GTM Models, Looking to Change Strategies
As businesses experience revenue shortfalls, The Future of Revenue report from Crossbeam and Pavilion finds companies moving to more relationship- and ecosystem-based selling strategies
Crossbeam: Leveraging your Partner Ecosystem to Drive Efficient B2B Growth
Regardless of the economy, every market is a buyers’ market — a company’s success and fate are ultimately in the hands of the customer.