# Crossbeam for Marketing Tech

## Beat the competition with ecosystem revenue

Top marketing technology companies around the world rely on Crossbeam’s proprietary data insights to scale partnerships, ecosystem revenue streams, and customer retention.

[See how it works](/content/forms/demo/index.html)

## Identify mutual opportunities

Your partnership team will map accounts (leads, opportunities, and customers) against those of your partners. When a match is found, select information is shared to help both companies and their marketers build a more valuable joint relationship with the account.

## Drive more revenue

Crossbeam’s proprietary matching engine ensures that you and your partners can identify overlaps with speed and accuracy — regardless of the CRM you use or the way you organize your data.

## Build powerful campaigns

We make co-marketing easy. Crossbeam uses your partner ecosystem to surface prioritized lists of companies and people that can best accelerate deals, increase upsells, and increase retention. Jump in, the leads are warm.

## Prioritize key integrations

Leverage Ecosystem Intelligence to prioritize the best integration partners. Increase customer stickiness, satisfaction, and upsell opportunities by giving them exactly what they need to drive value: a connected platform experience.

### Explore features built for marketing tech

#### Greenfield

Identify, exchange and pursue qualified leads that are not yet in your CRM.

[Explore Greenfield](/content/what-is-crossbeam/greenfield/index.html)

#### Shared Lists

Collaborate on overlapping and non-overlapping accounts. Select your partner, grab your hot list, and get down to real-time collaboration.

[Explore Shared Lists](/content/what-is-crossbeam/shared-lists/index.html)

#### Integrations

Connect your ecosystem data with CRM, Clay, and more to drive outreach, insights, and automation.

[Explore our integrations](/content/integrations/index.html)

#### Partner Impact

Identify high-performing partners to accelerate current opportunities and replicate success across your ecosystem.

[Explore Partner Impact](/content/what-is-crossbeam/partner-impact/index.html)

## Bring ELG to life

ELG Insider is the hub for the tactics and stories that help you drive revenue, grow your career, and stay ahead of the market with original research and analysis.

[ELG Insider](https://insider.crossbeam.com/)

### An Inside Look Into Google and HubSpot’s GTM Strategy for Their Ads Integration

See how strategic partners HubSpot and Google teamed up to develop and launch a go-to-market strategy for their Ads Optimization Events tool.

[Read more](https://insider.crossbeam.com/resources/an-inside-look-into-google-and-hubspots-gtm-strategy-for-their-ads-integration)

## Get started

### Your partners are already here

What are you waiting for? Connect your CRM in minutes.

[Book a demo](/content/forms/demo/index.html) [Get started for free](https://app.crossbeam.com/register)