Crossbeam vs. PartnerTap | The Best Choice for Channel Growth

Crossbeam vs. PartnerTap The Best Choice for Channel Growth

Crossbeam is the market-leading product in its category, with unmatched customer references, security, and ROI. Read on to understand its specific advantages against narrow channel tools like PartnerTap.

Join over 30,000 companies scaling their ecosystem with Crossbeam to uncover new opportunities and drive revenue growth

Crossbeam Advantages

When comparing Crossbeam to less established channel solutions like PartnerTap, there are a number of key factors to consider. Below are the inputs that have caused over 30,000 companies to choose Crossbeam.

Advantages

Vision
Crossbeam is the inventor of Ecosystem-Led Growth (ELG), the go-to-market motion empowering thousands of companies to drive more revenue faster. Learn more about ELG.

Return on Investment
We’re addicted to our customers’ success. With a global team of world-class experts, we are dedicated to increasing your ROI with white-glove enablement, partner onboarding, weekly resources, the Crossbeam Academy, and more. Hear from our customers.

Privacy and Security
Crossbeam offers enterprise-grade security measures, including GDPR and SOC 2 Type II certifications and robust data encryption. Read more about Crossbeam’s security.

Granular Data Control
Crossbeam empowers your team to set powerful and granular data sharing rules by partner and program. Learn more about custom data sharing.

Network Scale
Over 30,000 companies—including some of the world’s most powerful ecosystems— have joined the Crossbeam network, allowing our users to easily find new partners and expand their ELG motion. Learn more about the network.

Product Innovation
Crossbeam leads the market in product innovation, including AI-driven features and robust APIs that allow you to connect your current channel tech stack. Learn more about innovation at Crossbeam.

Crossbeam for Sales on Connector

Unlock ecosystem insights and playbooks right where your sellers work every day.

$300 per seat/year

What You Get

Requires Crossbeam Connector plan

Crossbeam for Sales on Supernode

Drive strategic decisions and maximize seller productivity and efficiency by putting ecosystem data where you need it.

Custom

Everything in Connector, plus:

Requires Crossbeam Supernode plan

Compare Crossbeam for Sales Seats

Crossbeam for Sales seats allow sellers to access valuable insights about their ecosystem and act on those insights to close bigger deals, faster. With a Sales seat, sellers can see partner data about accounts inside of CRM platforms, via browser extensions and other tools, receive notifications and alerts, exchange messages with partners and account owners, manage co-selling workflows and templates, and track attribution. Here’s a quick comparison between the Connector and Supernode tiers:

Start co-selling

Annual Cost Per Additional Seat $300/seat/year

Ecosystem-Led Growth

The GTM strategy accelerating channel success

Ecosystem-Led Growth (ELG) is the go-to-market strategy that focuses on partner ecosystems as the primary way to attract, convert, and grow customer relationships.

And the stats speak for themselves. Channel partners executing ELG through Crossbeam are driving more revenue faster—not by reinventing the wheel, but by integrating Ecosystem Intelligence into each stage of the funnel to accelerate their current motions.

53% More likely to close

46% Faster close time

58% Less likely to churn

Learn more about ELG.

The Crossbeam Network

Over 30,000 companies and some of the world’s strongest ecosystems trust Crossbeam as the epicenter for their Ecosystem-Led Growth strategy.

Why? As the largest and highest quality network of companies in the world, customers can easily find, connect with, and nurture new partners to quickly and efficiently grow their ecosystem revenue.

At the frontlines of AI and innovation

Crossbeam is constantly delivering new, innovative features that empower our community to better work with partners and sales teams. With the most robust APIs in the market, Crossbeam can help you build and connect the workflows that fit your current processes and tech stack.

The best part? You can connect it to the sales and marketing platforms you work from every day — like Salesforce, HubSpot, Chrome, Gong, and Outreach — so you can reap the benefits of your partner ecosystem in the exact moments you need them.